What Lies Beneath

I liked watching beauty through the decades videos because it gives us a glimpse of how things once was like.

Of course those are limited to:
1. Western beauty ideals; and
2. Beauty ideals that were set by the wealthy (because they can afford it).

These videos underscore how no matter how much things change, some things remain the same. Women are expected to look a certain way (and suffer to get it if they didn't win the genetics lottery) to be considered beautiful. The beauty standards are often arbitrary and fickle; thick eyebrows one decade, pencil thin the next.

Here is another such video with an interesting twist. (Stolen from here)


It's a good refresher. Women are forever being erased from the history books as though half of the world's population have no historical value or did anything interesting enough to be noted. It is important to remind ourselves that women are not just vainpots primping in front of the mirror; they move the world as well.

Going Viral

How does a word that used to denote disease now becomes the buzzword of communication tech? People in marketing are now always on the look out for ways to make their campaign reach the widest possible audience, and today the most visible marketing currency is video.

Watch Sarah Wood, COO of Unruly Media, explain what it takes to make a marketing video go viral; it's a little chilling how what you think is an organic online interaction really is orchestrated by algorithms crunched by unseen people a world away.

*video is stolen from Wired.