How does a word that used to denote disease now becomes the buzzword of communication tech? People in marketing are now always on the look out for ways to make their campaign reach the widest possible audience, and today the most visible marketing currency is video.
Watch Sarah Wood, COO of Unruly Media, explain what it takes to make a marketing video go viral; it's a little chilling how what you think is an organic online interaction really is orchestrated by algorithms crunched by unseen people a world away.
*video is stolen from Wired.
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